Making a Marketing Strategy Work for You: "The Key to Small Business Success"

“Making a Marketing Strategy Work for You:  The Key to Small Business Success"

Presented by
OSU Federal "Your Community Credit Union"

Facilitated by
                                                                             
Debra J. Ringold, Ph.D.
Dean and JELD-WEN Professor of Free Enterprise, Atkinson Graduate School of Management
WillametteUniversity

• Purpose of the Organization, Small Business or Otherwise
• Purpose of Marketing Is Customer Satisfaction, NOT Selling or Production 
• Results Associated with this Customer Orientation 
•  Strategic Development of Customer Relationships 
• Bottom Line of Purposeful Behavior in the Marketplace
• Customer Intimacy in Small Businesses 
• Niche Marketing and Its Compatibility with Customer Intimacy